Emilie Appropriates Oy
There’s no book announcement yet, but today on her website, Emilie Oy announced the availability of other eponymous swag.
Yes, that’s right. She has opened a CafePress shop. And guess what she named it. Yes, that’s right. She named it “Emilie OY!” — and in fact that’s what appears on all of her products.
(And aren’t you just dying to have an Emilie Oy thong of your very own? Come on, now. Admit it.)
It’s a clever move. She stole the thunder of my derisive nickname for her and converted it to her own self-deprecating commercial use.
Well played.
Addendum: Just since posting this item, she’s already updated the description (complete with further need of a copy editor) on her shop: “Please join Emilie in laughing with b!X and the bloggers!”
She says she is “throughly [sic] enjoying the humor and misinformation” — by the latter term, of course, she’s referring to all of the accurate reporting which has been done about her and her campaign.
The best part, however, is this: “Emilie Boyles approves the Emilie Oy! Product line and endorses the name ‘Emilie Oy!’ as an acceptable substitution for the name Emilie Boyles.”
As my Dad quipped: “This woman will steal anything that isn’t nailed down.”
So, having been robbed of its power, I suppose I will have to retire the Emilie Oy moniker. After giving it some thought, this blog now will refer to her by a brand new distortion of her name, and one which more accurately describes her: ‘Lie BoylesTM.