The further I get in books such as Unspeak and Talking Right, the more convinced I become that the human brain simply is far too receptive to being programmed by the combination of the deliberate manipulation of language and a more subtle linguistic drift, with the results ranging from the merely unfortunate to the outright disastrous. Whether intentional or incidental, the ease with which the almost occultish reworking of words can force uncritical minds (of which there appear to be far too many) to create for themselves — and, by their sheer force of numbers, for the rest of us — a world that doesn’t make any actual sense whatsoever, does a fair bit to instill in me the belief that we are all, simply, rather royally screwed.